Beautyberry Season September 13, 2023 Admin Beautyberry is native to flatwoods and hammocks. Thanks to birds and planting efforts it has spread throughout Lemon Creek Wildflower Preserve. This Florida native is scientifically known as Callicarpa americana, and its bright purple fruits are some of the most striking around.The showy clusters of shiny purple fruits are densely packed and encircle the woody stems. Beautyberry is easy to grow and provides an excellent food source for many birds, including robins, cardinals, mockingbirds and woodpeckers. The seeds and berries are also an important food source for armadillo, foxes, possums, raccoons, and squirrels. Though not very palatable to humans in their raw form, as they tend to be bitter, they can be cooked and sweetened to make jellies, sauces and even wines. Farmers and outdoor enthusiasts alike have been known to crush the leaves in order to repel mosquitoes and other biting bugs. Native American tribes reportedly used beautyberry for medicinal purposes to treat malarial fevers, rheumatism, dizziness, stomachaches and dysentery. You can plant beautyberry at any time during the year, and it will be drought-tolerant once established. If not devoured first by birds, the fruits will persist for several weeks after the plant drops its leaves. Beautyberry fruit